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Mashup

Updated : Tuesday 2 February 2010

The computer blending of two existing files (an example would be a sound track laid over a video it wouldn’t normally go with). With websites, the idea of a mashup is to amalgamate content from other sites in order to create a new one. For example, Google, Yahoo, Amazon, eBay and FedEx have created a mashup enabling them to show on their own websites the status of deliveries they have subcontracted to a logistics company (which they do by joining their site with that of the logistics company). Mashup has taken on a wider meaning over time, that of a derivative application that provides a function not present on a site, an example being Twitturls, which selects the most significant tweets (messages on Twitter). In practice, any site that brings an additional service to another site becomes a mashup.

  • Internet users (well, geeks) dream of a new social network that combines – here’s the mashup – your avatar on Second Life, for instance, with your MySpace or Facebook page. To go from a community network to the more fun social platforms in 3D (such as Second Life) requires a mashup. The plan to set up Open Social (a social network) in the blogosphere, allowing you to pass from one world to the other, is also a mashup. By extension, mashup is coming to mean any kind of “mix” in the language of the moment, as in ”mashup store” referring to a fashion boutique that opens a bar, or a sports club that opens an art gallery.

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