A lip dub (the word was suggested by cjpkicherche) is an online video in which a group of people lip-synch to a song being played to them – it could be an original or a remake. Lip dub is simply short for “lip dubbing”. To make one, all you have to do is film yourself and your friends lip-synching to a song. The video is then put together with the original song. A genuine lip dub is supposed to be filmed in one single take, without any editing.
Jakob Lodwick, the founder of Vimeo, “invented” the term “lip dub” in 2006. He got the idea when he was singing along to something he was listening to on his MP3 while out walking. University and business school students soon started doing their own lip dubs to promote their school and tell the world what a great place it was. Companies were quick to follow, seeing the lip dub as a good way to recruit young talent and “hype” their openness and image. Guerlain, Mappy and eBay all tried their hand at lip dubs, and in the main they worked well. The lip dub of the UQAM school in Montreal came out as one of the most-watched internet videos of 2009. A more recent hit is the one from the Business School of Maastricht University in the Netherlands. Some lip dubs have been viewed as many as 6 to 8 million times on YouTube or Dailymotion. In the USA, those receiving the most hits are broadcast by the major television channels.